Making the world a better place starts from within. the more we identify our values and higher purpose, clearing the blocks, the greater the impact. The more our work comes truly from a good place in our heart, the more we are effective in creating meaningful and purposeful actions that promote healthy change.
One place where this is beginning to take an effect is in socially conscious business. Christine Arena, a business consultant and author of The High-Purpose Company, says more businesses are finding that social responsibility is more than feel good philanthropy and a good public image, but as a long term practice. Today many companies such as General Electric, Toyota, and Wegmans Food markets, are staking their business growth and future on environmental and social business goals.
But does this make a difference in the bottom line? The most sweeping research on the topic, Marc Orlitzky, Sara Rynes, and Frank Schmidt looked at 52 studies covering 34,000 companies world wide over a 30 year period. Their 2004 study found that well-run, profitable businesses also
boasted strong social and environmental records, and vise versa. Firms that rewarded employees with good work climates and higher pay and benefits saw stronger sales, and stock prices, plus less employee turnover.
Rynes says, "As a company becomes more socially responsible, its reputation and financial performance go up, which causes them to become even more socially responsible.
The more we come from values and the greater good, More than profit alone, the better for the environment and people worldwide. Now isn't that attractive?
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